That’s right. My face appears on more websites than any other Google+ author (pardon the glare from my head!)…
Robert Scoble eat your heart out newb!
Before we begin it’s important to note the difference between Influence and Publication. Of course people such as Matt Cutts, Danny Sulivan, Rand Fishkin etc have way more influence/followers in the industry, but in terms of sheer website authorship distribution, I’m dominating, with the help of Google Authorship.
This is the chance we’ve been waiting for; the ability to have a voice against a sea of “authority” websites. The button has been reset, and now you can grasp this opportunity, create great content, attach your authorship and build a name/brand for yourself vs sitting on the side lines.
Google Plus, more specifically Google Authorship has allowed people to two-way-verify their identity in a central location. People have linked to their Twitter, or Facebook, or other social media profiles in the past (and present) but the ability to verify ownership or contribution to content online is the holy grail of marketing, proper accreditation, and building a brand.
I’m featured on over 200 websites across multiple niches. How was I able to do this? Like most things in my life, it wouldn’t be possible without a woman’s touch, and in this case, two brilliant ones:
That’s right, Guest posting! through Myblogguest and Bloggerlinkup. These platforms help bring together bloggers and blog owners in a symphony of colloboration. Google has cracked down on “spammy guest blogs” that merely exist to charge bloggers to post their content. These 2 platforms rise above the fray, and have internal systems and a community to help ensure the process works for all parties involved, including the Search Engines. Below image (blacked out sensitive info – I’m not going to dime him out!) is what some people think Guest Posting, Article Marketing, or Content Syndication is…this is why communities such as those 2 above are critical to the health of the blogosphere, and dare I say the InterWebs!
But how did you get so many live guest posts with your authorship?
We’ll let George Takei…ghostwriter answer this one. I’ve personally written dozens and probably close to 100+ before G+ became relevant, but of course you can hire someone to write for you. You either need to put time (writing yourself) or money (paying someone) to do this, so it weeds out the businesses not willing to commit to excellence. Now if you contribute to a website or business and don’t link to your G+ profile you are cheating yourself. Here is one awesome example of guest posting before verified authorship (I predicted the Super Bowl!)
Notice my name is not a hyperlink? I’m just some faceless, unknown person that has managed to write and get a link back to my business. Even if I linked out to my youtube, or another social website, there is no way to “verify” ownership. With G+ now you aren’t as random or plain as plain text….you are now alive with a hyperlink!
Free your mind. You don’t have to use the Authorship verification for just guest posts. It can be added to numerous websites such as Web2.0s with Blogger, WordPress, Tumblr, etc, and contributor profiles on major websites.
Featuring the epic Contributor section:
And of course, all the searches where my authorship appears.
The Results?
Guest blogging has been the best networking I’ve done. Before Myblogguest, I use to look at guest blogging as only a way to get links, but it’s much more than that. It’s a chance to build your personal brand, network / connect with others and establish trust. People are adding me everyday on Google+ and emailing me about business ventures/ideas.
Our brand based keywords have increased tremendously since we started guest blogging. Tracking provided by Piwik
What do the Experts Say About Guest Posting?
Rand Fishkin – CEO of Moz.com
Matt Cutts – Distinguised Engineer of Google (here is link if you don’t know what Google is http://google.com haha , I have bad SEO humor…sorry
Brian Dean – Backlinko (expert Link Builder)
Using the Upside Guest Post strategy to attract links and readers to your blog
Be sure not to post on “fake” guest post sites that are content farms, pay per posts, MFA type sites. Which is why platforms such as Myblogguest and Bloggerlinkup help bring credibility to this marketing tactic and allow you to do it on a large scale without the worry of spammy links. Guest posting is the most expensive online marketing and time consuming (writing content, contacting bloggers, emailing, etc) but also has extremely high ROI.
Google+ isn’t just a social network. It’s a true hub for your entire internet “existence”; it’s the Matrix that connects all things on the Internet in an ingenius way. It’s never been easier to build a personal brand or receive credit for your work. If Facebook or Linkedin were smart they would immediately follow suit and allow some form of 2 way verification on web content. Want to build your business with guest posts? Real Guest Posts is a premiere content marketing service that adheres to quality standards – no spun content, private blog networks, or spammy pay per posts. This is a guest post presented by Viagra…j/k! Do you guest post? Why or why not!