Author Archives: Dan and Matt Anton

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About Dan and Matt Anton

Dan and Matt Anton are the creators of BacklinksVault, a community for online marketers to blog, learn, contribute and use the best tools and services available.

Deep Link Building Case Study – Should I build links to my inner webpages?


Rank higher in Google with external backlinks to all pages

Did I butcher this Yoda meme? Your inner pages have as much chance getting backlinked as this image does going viral (not very good!). You need to get the ball rolling on your content promotions, otherwise you wasted time building it out or creating landing pages.

Do you find yourself only building links or concentrating on Offpage SEO promotions to your main homepage? Don’t worry, you are in good company! 99% of webmasters only focus on the homepage (as there is a trickle down effect of ranking ability), but what happens if you don’t neglect your inner pages? Let’s become an elite 1% :)

If you are following the how to rank an adsense / amazon affiliate website you’ll know the link building was done to the homepage (forum link building case study). Links and traffic are up, but let’s try to build up the inner pages to see if it’s worth it.

We chose social bookmarking with Bookmarking Beast and deep link building with Backlinks Indexer (rss feeds, web2.0s, etc). This is because they are economical and scalable; both have wordpress plugins available to make this process run on auto pilot.

The Setup:

30+ inner posts / pages from robotvacuumhut.com

500+ bookmarks each via Bookmarking Beast

30+ pages ran through Backlinks Indexer 15 times (basic allows 50 per day)

Results: Traffic provided by Piwik. Also have Google Analytics installed.

increase inner webpage rankings

 

The deep links built to the inner pages, posts, and key category / tag pages not only improved the overall link profile of the site but allowed the inner pages to rank for random phrases related to those product pages. While each page might only have picked up a few more visitors, with others exploding, in aggregate the amount of leads can be increased exponentially as you build up your entire web property vs only focusing on the homepage.

social bookmarking helps seo

 

The real takeaway is the ability to map out your website, whether for yourself or clients and then target multiple markets. If you are a lawyer, chances are your inner page about DUI or marriage divorces isn’t backlinked half as much as your homepage. Nearly any website can benefit from a stronger supporting cast of webpages. Just as important is the ability to build links / flow trust / pagerank back to your website in a safe, effective and white-hat way versus bombarding the homepage only and hoping for the best.

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$3200 Yearly Niche Website Passive Income Case Study – Earning with Adsense / Affiliate Marketing

website passive income adsense

You are about to learn the secret behind earning hundreds and thousands of dollars a month passively. Passive income. Many people worship it, others shun it, but few know the true principle behind it, systems. Successful investors and businessmen know principles and systems endure. Certain criteria need to be met: measurable, repeatable, scalable and profitable. All will be revealed. The genesis of this case study started with: How to rank an adsense / amazon affiliate website

**Note** Even if you do not run adsense websites, and run a marketing agency or lead generation services, your ROI is most likely actually much higher, allowing you to earn even more following the principles in this case study.

Earnings:

On pace to earn $3,200 passively. This is broken down between adsense and amazon.

164.53 adsense

102.16 amazon

266.69 total for 30 days, extrapolated over 12 months (266.69 x 12) = $3200.28

adsense earnings

 

amazon affiliate commissions

Analysis – Why this is an amazing investment:

In the earlier case study you can see expenses were north of $2,000. Even if our expenses increased (assuming we weren’t ranking as good as we would like/needed to) all the way to $4k, this is still a very strong investment based on the numbers.

On average it may take up to 5 months to start earning from an investment website such as this. This means by month 24 (19 months of earning x 266.69) you would have earned $5067.11, or a profit of $1067.11. By month 36 you would have profited $4,267.11. That’s a 133% return on investment within 3 years. If only I could get my mutual funds, real estate, and 401k to pay this type of return.

Potential Pitfalls:

Rankings could slip / site penalized

This is mitigated by providing Native English written reviews and providing a relevant Youtube video. Give the end user value and there shouldn’t be a problem. Our average time spent on page is very high (minutes long) whereas bounce rate is a healthy level.

Adsense could get banned

Again, don’t do something shady like encourage ad clicks or use blackhat spun content to rank. You have to either write the content yourself or invest in an expert in this area. You can also diversify by using multiple ad networks such as Yahoo/Bing contextual ads, and a few others but we view as adsense as the best and you shouldn’t muzzle the ox considering our traffic is mostly from big G.

Amazon could get banned

Stay within TOS and this shouldn’t happen. Website is not misleading users and has a clear Amazon image graphic to check out deals or buy now if interested. Don’t forget there is also Walmart, Target, and other major retailers that are opening up their online affiliate stores if you wish to further diversify.

I would label something like this a calculated risk, whereas we are not speculating on the price of gold, or future markets. It’s moderately risky to assume you can rank for phrases, but if you build solid content and offpage promotions the results should be measurable, repeatable, scalable and profitable. The end user wins, Google delivers awesome relevant results, and consumers have a chance to buy through the most trusted platform online, Amazon. Time to scale this operation!

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Forum Link Building Case Study: Do Forum Signature Backlinks Help SEO Rankings?

This case study focuses on forum link building. If you are interested in a similar case study on Forum Marketing (free and paid methods) check this article:

This is not a spammy technique as associated with Xrumer, known as “forum profiles” (which many use for tier 2 backlinks) but manual registration, and posting / interacting within a community that is heavily moderated. It’s one of the most time consuming white hat tasks because it involves content marketing (your reply), branding (your name if you wish), and one link per reponse/thread. The first method tricks forum moderators, the other engages with the community, gives back and in return, links out to a website – a reciprocal relationship.

Good examples in the Internet Marketing space are WarriorForum and DigitalPoint. Both allow signatures, but it’s understood that you must contribute something of value (in your response) in order to reap the rewards of your marketing efforts. Same is true with nearly every quality forum in existence.

Why Forum Signatures?

There are thousands of people each day participating in forums. The benefit of becoming an authority and trusted figure is great (as seen with previous study with brand marketing) but what about direct search results from forum signature links?

The Setup:

If you are tracking the “how to rank an adsense / amazon affiliate website” niche test you will know the website was beginning to rank for the term “robot vacuum”. The content is great, landing pages are relevant, and the offpage strategies are built for long term success. Before we began the big push using Forum Signature Links, the links were a bit stagnant, as well as rankings:

increase backlinks with forum seo

Notice the huge surge in backlinks once the forum link building began. This was accomplished by manually registering to 500 forums and posting on them using four-hundred different anchor text terms (roughly a new anchor text keyword per forum/signature). The end result is nothing short of amazing. Not only did rankings improve from the #10 spot for the main term robot vacuum to the top 5, but hundreds of related long tail phrases are now being rank for by robotvacuumhut.com. The main keyword phrase is diluted to avoid any algorithm penalties, and long-tail searchers are finding what they are seeking – win/win situation.

keyword ranking increases anchor text diversity

long tail seo with forum link signatures

Each forum was posted to around 10 times. 500 x 10 = 5000 forum posts. 5000 potential backlinks. We are also receiving referral traffic as well (better explained in first case study). Forums are amazing places to learn, market yourself, help others, and talk amongst like-minded individuals. This advanced technique was used from our internal service: Manual Forum Posting

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How to rank an Adsense / Amazon affiliate website

Case study on how to rank an adsense / amazon affiliate based website in the search engines.

Areas covered:

  • How to pick a niche for adsense / amazon
  • Keyword Research
  • Domain Registration
  • Onpage Optimizations
  • Content generation
  • Offpage Promotions
  • - Link Building and Social Network Signals
  • Monetization
  • Ranking Results
  • $$ Earned

This is a 100% transparent guide on the exact system used.

Picking a niche:

We are going to promote physical products on Amazon, so we should choose a vertical that offers a good amount of choices, but not something that is too broad where it’s overwhelming, i.e instead of choosing Vacuums (extremely large niche), we chose a subset which is Robot Vacuums (moderately large niche).

Even though we could safely assume there is a large market for Robot Vacuums we want to ensure there is a good amount of searches, and a High level of bidding competition (which means you get more per click from adsense as advertisers are willing to pay more).

Keyword Research:

Google’s Adword Keyword tool is an often overlooked yet extremely powerful tool to assess potential and find related keywords for both onpage content and offpage anchor text usage.

The search volumes are high for the main phrases as well as ancillary ones, while the earnings per click look to be very healthy with suggested bids around $1.00. Chances are if a product is being sold on Amazon there was a good amount of market research already performed (no one creates robot vacuums, investing millions of dollars if there isn’t a market for it, so it’s a safe bet to assume a popular vertical on Amazon will yield adsense/affiliate earnings).

Choosing a Domain:

Should pick a domain name with the keyword phrase in it, but not necessarily an EMD (exact match domain) as they were penalized. We went with

http://robotvacuumhut.com

Onpage Optimizations:

We installed a random wordpress theme (can probably find better ones) and began the onpage optimization process. This meant having a keyword rich title that didn’t repeat itself, but had complimentary phrases / synonyms and singular / plural instances. Also, uploading logos/images with alt text. The h1 tag is a reiteration of the title, Vacuum Reviews, vs focusing too heavily on robot vacuums which could lead to penalties.

Content Generation:

Since this website is review based, we wanted to give the reader the features/benefits of each robot vacuum, along with a relevant Youtube video embedded. This is enough value to justify driving traffic to this website, as the end user learns more about each robot vacuum, can compare its price, ratings, and watch it in action on Youtube.

*Big mistake*

Thinking we could throw almost any content on the website was a costly mistake. We outsourced the writing to a non-native English writer. While his writing is good enough for article marketing, it lacks the nuiances to help convert a visitor into clicking through to Amazon and purchasing, or staying on the site long enough to find a relevant adsense ad unit and click through. Our bounce rate was very high with this low quality content.

We then rewrote all the reviews using only native English writers.

Offpage Promotions:

Link Building: We view this website as an investment. We wanted to rank, but didn’t want to take huge shortcuts and risk getting penalized by a Google update. This is the exact services we used to rank for long term results:

Social Network Signals

Web2.0backlinks

BookmarkingBeast

High Pr Blog Comments

Manual Forum Posting

Authority Site Links

High PR Links

Total Investment: Around $2000 retail price (not including content creation)

Monetization:

The website uses Google adsense for relevant ads on the review pages, along with a buy now button that takes the visitor to the respective Amazon page

Here are the Keyword Rankings for the main 3 phrases tracked:

Tracking with Rank Tracker (free version)

Our offpage efforts have built a stable amount of organic Social Network Signals along with diverse backlinks. We are still creating links using the above techniques and are now using 400 related phrases based on Google keyword tool to avoid any over anchor text optimization penalties and cast a wide net of possible search engine traffic. Ahrefs.com shows our Offpage efforts increasing in addition to the obvioius rank improvements.

link-building-for-adsense-affiliate-webpage

And Piwik to track our website visitors.

adsense amazon affiliate website keyword rankings

Over the last few months our organic search engine traffic has gradually increased. The amount of keywords have also increased, with hundreds of different ones (not all shown) were used, also known as longtail phrases. To uncover keywords not provided and understand the greatest potential keywords, i.e. ones ranking on page 2 but get good search volume we use a really solid tool – Traffic Analysis by Swiss Made Marketing.

traffic analysis keyword potential adwords search volume

 $$$$ Earned:

We have just recently added Google adsense (still need to optimize our placements/colors) and are starting to get a good amount of Click Throughs to Amazon. We will either update this post or create a new one to notify you. Any predictions on earnings?

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Forum Marketing Case Study – Can Forums bring Referral Traffic? Organic vs Inorganic

We all know Google use to be the only dance in town, and for most part it still is, but what if you could reach your target market without going through the major search engines or social media websites? This of course leaves us with forums; yes, those antiquated discussion areas people used before social media.

People have varied interests: pets, video games, fetish categories, and unicorns. Throw in health issues you don’t want everyone to know about in your immediate circle and you are left with anonymous forums of like-minded individuals. So how can we leverage this resource? For me, it’s posting to forums in the niches of business, webmasters / coding, marketing, entrepreneurs and a few others. Since we were promoting an offer that speaks directly to online marketers, business men, coders, entreprenuers, we used certain forums that cater to this audience (seen below). Of course, this will be different if you are in the clothing niche, gardening, video game, etc.

Service Marketed:

Social Network Signals – service that provides organic social media marketing to businesses. Target market: seo / social / marketing agencies (as resellers); direct customers.

The Forums: (Each below Image Links to their respective threads)

NamePros

 

 

With a Pagerank 5 and Alexa 4,500 NamePros is a well respected community of people that buy and sell domains

IMTalk

 

 

ImTalk has a Pagerank 3 and Alexa 6,800 covering various online marketing topics

BusinessAdviceForum

BusinessAdviceForum has a Pagerank 5 and Alexa of 27,000 covering business related issues

v7n

 

 

V7N has a Pagerank 5 and Alexa 4,000 with a range of topics related to online marketing

TalkGold

 

 

 

TalkGold has a Pagerank 4 and Alexa 4,800 covering ways to make money online

Code4Gold

 

 

Code4Gold has a Pagerank 2 and Alexa 178,000 discussing webmaster topics

WebCosmo

 

 

Webcosmoforum has a Pagerank 4 and Alexa 10,000 featuring webmaster discussions

MoneyMakerDiscussion

 

 

MoneyMakerDiscussion has a Pagerank 3 and Alexa 25,000 discussing ways to make money online

WebHelpForums

 

 

WebHelpsForums has a Pagerank 4 and Alexa 163,000 discussing webmaster issues

MoneyFanClub

 

 

 

MoneyFanClub has a Pagerank 3 and Alexa 46,000 covering make money online topics

BlackHatRealm

 

 

 

BlackHatRealm has a Pagerank 0 and Alexa 143,000 covering online marketing

WebmasterMalaysia

 

 

 

WebmasterMalaysia has a Pagerank 2 and Alexa 230,000 discussing webmaster topics tailored to Malaysia

TheIMForum

 

TheIMForum has a Pagerank 2 and Alexa 108,000 discussing internet marketing

SEO Mastering

 

 

SEOMastering has a Pagerank of 4 and Alexa 2,800 focusing on SEO and online marketing

MoneyMakerGroup

 

 

 

MoneyMakerGroup has a Pagerank of 4 and Alexa 2,500 discussing ways to make money

FreshMarketingForum

 

 

FreshMarketingForum has a Pagerank of 3 and Alexa 35,000

DreamTeamMoney

 

 

 

 

DreamTeamMoney has a Pagerank 3 and Alexa 6,000 featuring general webmaster discussions

helpingwebmasters

 

HelpingWebmasters has a Pagerank 3 and Alexa 90,000 webmaster topics

Not Accepted:

WarriorForum (if it was a guide on making $$ it would have been accept :), smallbusinessbrief, htmlforums, talkfreelance, geekpoint, webmastertalkforums, affiliatebot, seoforums, es5

TrafficPlanet – used but cancelled since $29.95 per month subscription to keep thread active and ROI wasn’t there

ukbusinessforums.co.uk – used but threads auto delete after 2 weeks, and $40 subscription – ouch

The Results: (Inorganic / Paid threads)

Hand-full of live threads. Not all forums have a Marketplace / Advertising section whether free or paid, which is why not all forums are represented. Did I miss any? Please let me know in comments section.

Total Pagerank Piggybacked: 50+

Referral Traffic: 17 visitors

Forum advertising paid posts referrals

SEO Rankings: now on page 2 for Social Network Signals

The X-Factor (DaniWeb Advertising):

$500 each month for a text advertisement. We were shown in the web design category

Daniweb advertisement

 

 

. Daniweb might be the worst $500 ever spent (only did it for the case study – epic fail?). $500, 17 clicks: $29 per click! No wonder Google hit them in one of the updates; it’s a ghost town of nonsense

daniweb advertising

But what about Organic Forum Marketing? Non paid posts. Like most things online, organic looks to happen naturally and yield much better results:

Results: (Organic / Non paid) traffic for a 4 month time span to BacklinksIndexer.com; mentioned naturally due to excellence and brand recognition

Forum Signature and random links for trafficOrganic is the clear winner. Inorganic forum marketing is an uphill battle – one that usually requires funds to create threads and/or a serious committment to make the minimum post count on forums. Since Time is money, the only marketing worth doing on a forum is organic. If you enjoy posting and having occassional traffic from your signature link, then it works out well for you, but this should be something others in the community talk about, not you forcing the issue. So how do you get people to talk/link back to your websites?

1) Become a brand, recognized name in the industry

2) Offer freebies if other members of the community will do a review writeup on the forum

3) Post until your hands bleed and hope your one man army signature yields results

Conclusion:

If you don’t love talking about the topics in which you service, then registering and making around 25 posts (the usual minimum is going to be extremely boring and time consuming for you). While the Internet is insanely large, each niche is suprisingly small when you start to register to all the forums in that niche. Forum marketing is an old tactic, but certainly not outdated. It’s effective in gaining trust within your community as I signed up with my name – Matthew Anton as the username, vs SEOdude432. The benefits of the Pagerank and Search Engine Rankings is strong, and the referral traffic is a bonus, even though it was intended as the main focus when we began the study.

Forums should be a place for discussion, opinions, reviews and occassional promotion of services. Be weary of the gurus lurking on the forums; chances are the only thing they are successful with is selling on forums (weird incestual ecosystem).

TLDR version:

Forums are great for quality links, both free and paid threads

Forums can drive targetted traffic, albeit a weak ROI compared to other advertising

Forums should be used primarily to build your brand and expertise within your industry

Some people are only successful selling to others on Forums (avoid them)

Use Forums as a tool to network, grow your brand, and sell your products/services, but don’t become dependent on them

Organic is infinetly more valuable than Inorganic Forum Marketing

Ready to utilize the awesome power of organic Forum marketing? Our exclusive non spammy signature link service engages with the community, creating manual forum posts for high quality one way backlinks – extremely powerful, long term, and time consuming on our end!

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Google Authorship – How I became the #1 Most Published Rel=Author

That’s right. My face appears on more websites than any other Google+ author (pardon the glare from my head!)…

Robert Scoble eat your heart out newb!
Before we begin it’s important to note the difference between Influence and Publication. Of course people such as Matt Cutts, Danny Sulivan, Rand Fishkin etc have way more influence/followers in the industry, but in terms of sheer website authorship distribution, I’m dominating, with the help of Google Authorship.

This is the chance we’ve been waiting for; the ability to have a voice against a sea of “authority” websites. The button has been reset, and now you can grasp this opportunity, create great content, attach your authorship and build a name/brand for yourself vs sitting on the side lines.

Google Plus, more specifically Google Authorship has allowed people to two-way-verify their identity in a central location. People have linked to their Twitter, or Facebook, or other social media profiles in the past (and present) but the ability to verify ownership or contribution to content online is the holy grail of marketing, proper accreditation, and building a brand.

I’m featured on over 200 websites across multiple niches. How was I able to do this? Like most things in my life, it wouldn’t be possible without a woman’s touch, and in this case, two brilliant ones:

Ann Smarty and Cathy Stucker

Ann Smarty and Cathy Stucker

That’s right, Guest posting! through Myblogguest and Bloggerlinkup. These platforms help bring together bloggers and blog owners in a symphony of colloboration. Google has cracked down on “spammy guest blogs” that merely exist to charge bloggers to post their content. These 2 platforms rise above the fray, and have internal systems and a community to help ensure the process works for all parties involved, including the Search Engines. Below image (blacked out sensitive info – I’m not going to dime him out!) is what some people think Guest Posting, Article Marketing, or Content Syndication is…this is why communities such as those 2 above are critical to the health of the blogosphere, and dare I say the InterWebs!

guest posting vs sponsored posts

But how did you get so many live guest posts with your authorship?

We’ll let George Takei…ghostwriter answer this one. I’ve personally written dozens and probably close to 100+ before G+ became relevant, but of course you can hire someone to write for you. You either need to put time (writing yourself) or money (paying someone) to do this, so it weeds out the businesses not willing to commit to excellence. Now if you contribute to a website or business and don’t link to your G+ profile you are cheating yourself. Here is one awesome example of guest posting before verified authorship (I predicted the Super Bowl!)

Example Author Bio before Google Authorship

Notice my name is not a hyperlink? I’m just some faceless, unknown person that has managed to write and get a link back to my business. Even if I linked out to my youtube, or another social website, there is no way to “verify” ownership. With G+ now you aren’t as random or plain as plain text….you are now alive with a hyperlink!

how to verify Google Authorship

Free your mind. You don’t have to use the Authorship verification for just guest posts. It can be added to numerous websites such as Web2.0s with Blogger, WordPress, Tumblr, etc, and contributor profiles on major websites.

google authorship works with 3rd party websites

Featuring the epic Contributor section:

guest posting contributor section google authorship

And of course, all the searches where my authorship appears.

guest posts verified authorship in search results

The Results?

Guest blogging has been the best networking I’ve done. Before Myblogguest, I use to look at guest blogging as only a way to get links, but it’s much more than that. It’s a chance to build your personal brand, network / connect with others and establish trust. People are adding me everyday on Google+ and emailing me about business ventures/ideas.

google plus networking followers adding circles

Our brand based keywords have increased tremendously since we started guest blogging. Tracking provided by Piwik

marketing with guest blogging

What do the Experts Say About Guest Posting?

Rand Fishkin – CEO of Moz.com

Matt Cutts – Distinguised Engineer of Google (here is link if you don’t know what Google is http://google.com haha , I have bad SEO humor…sorry

Brian Dean – Backlinko (expert Link Builder)

Using the Upside Guest Post strategy to attract links and readers to your blog

Be sure not to post on “fake” guest post sites that are content farms, pay per posts, MFA type sites. Which is why platforms such as Myblogguest and Bloggerlinkup help bring credibility to this marketing tactic and allow you to do it on a large scale without the worry of spammy links. Guest posting is the most expensive online marketing and time consuming (writing content, contacting bloggers, emailing, etc) but also has extremely high ROI.

Google+ isn’t just a social network. It’s a true hub for your entire internet “existence”; it’s the Matrix that connects all things on the Internet in an ingenius way. It’s never been easier to build a personal brand or receive credit for your work. If Facebook or Linkedin were smart they would immediately follow suit and allow some form of 2 way verification on web content. Want to build your business with guest posts? Real Guest Posts is a premiere content marketing service that adheres to quality standards – no spun content, private blog networks, or spammy pay per posts. This is a guest post presented by Viagra…j/k! Do you guest post? Why or why not!

 

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PiggyBack Method: How to Rank in Google by Standing on The Shoulders of Giants

*We reveal how we rank for a 22,000 exact match keyword with an average CPC of $4.32 using this method / principle – actual webpage as well. No theory here!*

how to rank in google

Work hard little Timmy, and one day you’ll be promoted! Do you remember your father telling you that? Well, it’s a lie (and not just because your name isn’t Timmy), and the reason for much of the suffering in the webmaster community. The search engines have been good to some (1%), and harsh to the masses (99%); hopefully Google Authorship helps restore balance back to the average webmaster. You most likely don’t have an authority site, never will, but all is not lost. We can still piggyback off giants and reap the rewards:

“If I have seen further than others, it is because I have stood on the shoulders of giants.” – Isaac Newton

Amazon Piggy Back SEO

 

As Prague showed, you don’t have to build the Eifel tower from the ground, if you have a mountain to piggy back (epic fail?). Sure it’s a cheap imitation but it helps the end result (getting noticed, or in this case, traffic).

The top 500 Alexa websites should be eye opening

Youtube, Yahoo, Linkedin, Twitter, Facebook, Amazon, WordPress, Blogger, Tumblr, and the list goes on. Sure, there are websites that you can never have your articles, videos, or website posted to, but just skip those and focus on the ones you can use.

They also rank very well in Google. Exhibit A) How to Make Love to a Woman

Which is a search my wife asked me to make. Now we can see Youtube has multiple listings along with yahoo answers (many know of this fact, but don’t leverage the easy ranking ability of not only Youtube, but all top alexa 500 properties. Even websites in top 20k are easier to rank than new websites). Rather than try to create a website or webpage to rank for this phrase, you can simply create a Youtube video, build links to it, and rank much much faster than if you went solo. While the yahoo answers doesn’t steer anyone to a website or purchase, this is common place

youtube dominating search results

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

.

And remember the Raspberry Ketones craze made popular by Oprah Winfrey and the Dr Oz show? Amazon is a trusted platform, and building backlinks to your page all but ensures a ranking on the first page of Google. Same is true of Etsy, eBay, and other ecommerce platforms.

Amazon ranks well in Google

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

That person is probably making a few hundred dollars a month extra because of this listing. The point is, higher pagerank, higher alexa websites tend to get the lion share of the search traffic. There is no point fighting it, or wondering if it makes sense, or is hurting the little guy; all that matters is you understand this and leverage it’s power. Regardless of your niche, you can piggyback, whether on the generic popular web2.0s, social networks, youtube, etc, or even forums in your niche. Now we’ll show you how we are ranking for an ultra competitive phrase all with the help of Facebook and our internal Link Building / Social Media marketing services:

facebook page ranking in google

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Currently ranking #4 (it fluctuates) this one piggyback successful strategy is driving tons of qualified leads to our affiliate programs. It also helps that our affiliate programs are 25% recurring passive commissions each month for life of customer, so it’s a win-win for us and those that land/like the page as the end user is benefiting (which is what Google wants to see).

If you wanted to win the term “affiliate marketing” and build a new website focused on this topic, perhaps affiliatemarketingrandomwordhere.com, it would take a huge investment, and be very risky. When you stand on the shoulders of well-like giants, you cut your costs in half as well as your risk. Whether you do this on Linkedin, Twitter, Facebook, forums, prweb, prnewswire, youtube, and how can we forget, Ezinearticles (remember their falling out?) you still hedge your bets, and even if one authority site drops, there is always another to take its place. Your main website should always be your priority, but this is another tool in your arsenal to get more qualified traffic, and a mindset where SEO again makes ROI sense for the small-medium size webmasters, also known as the 99%.

 

 

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Reputation Management: Making a Deal with the Devil

Reputation Management SEO

Reputation is something earned, even a negative one. Inside an online marketing thought bubble of unicorns, rainbows, sunshine and seo, we are usually all too willing and able to help someone that wants to “push down negative results” or “boost up good profiles”. It is this close minded thinking that led to an epic fail – the very same person that commissioned us to fix his reputation, filed a chargeback against us after receiving the service! haha, you can’t make this stuff up.

Hindsight is 20/20 so let’s look at some red flags for fixing the reputation of this innocent victim! :)

  • Multiple court cases, with 12 plantiffs against him
  • Signs off emails with Sir or Mr before his name (really?)
  • Claims to have went to Harvard (don’t think so at this point), and uses high end cars as his profile pic (delusions of grandeur)
  • Has dozens of profiles created with his name, in an attempt to push these results down before (he knew just enough SEO to be dangerous and not effective)

Being naive and all to eager to help those in need, I was placated with a phone call assuring me he was the true victim.

Next time a restaurant, doctor, lawyer or systems analyst *wink wink*, contacts you, maybe their steaks do taste like rubber, or the doctor is a quack, or maybe the lawyer is using deceptive tactics. Using SEO to fix someones reputation is masking the problem, and hurting those seeking out the absolute best business or person for their needs.

Imagine your Mom needed a heart doctor, and came across one that had a nephew trolling for his reputation online. Yes, this is an exaggerated circumstance and your pulled pork sandwich that was a supposeded solid 4, tastes like a 2 won’t cost you your life, but will cost your trust in the process of online reviews. Trust in the internet (that sounded cheesey) needs to be upheld and Pulledporksandwichseo isn’t helping that process.

Are there situations where someone unfairly has an axe to grind? Yes, but those should be addressed on the platform they were posted on, whether that is Yelp, Google + yellowpages, a forum post, tweet, facebook, etc (if you can’t address it, only then would SEO be your only means of correction). Creating noise (other profiles or websites) and/or boosting up profiles to ofuscate the truth isn’t reptuation management, it’s manipulation.

The industry of White Hat reputation management (instead of good, quality content, you have a good business :P) is on the rise. Services that attempt to bridge the gap between brick and mortar, their customers and the internet will have a future, acquiring real reviews. The others better hope John Doe’s Linkedin account can outrank ripoffreport.

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Is the HootSuite Owl a Red Herring in Disguise?

Hootsuite red herring social media

Phase 1) Get Hootsuite 2) Phase 2 3) Phase 3 – SOCIAL! – an ode to this southpark underpants gnome clip

The stories and importance of social media are everywhere. If you aren’t on Facebook, Twitter, Linkedin, Pinterest, etc you are losing out on clients, leads, eyeballs, etc (which is true). All this data needs to be tracked and analyzed, but don’t put a TPS cover sheet on your social analytics just yet…

What exactly are you analyzing? If you aren’t spending capital, whether an outside agency, or internally to expand your social reach, you are playing 52 card shuffle with yourself, counting the same cards each day, in a futile effort of busy work, and worse, false promises. Just because you track and measure something doesn’t mean you will get actionable results. Take weight loss for instance

How many times this month have you weighed yourself? How many times did you do something about it?

Chances are you weigh yourself out of habit each day. The pounds are adding up, but it’s okay, because you are tracking it (this is me right now!). There is little to no positive action taken to affect the weight loss, only understand it’s occuring.

Tracking is More Dangerous than doing nothing because it gives a false sense of achievement, a false sense of doing “something”

You know if your business is doing enough to succeed on Facebook, Twitter, Linkedin, etc. No amount of tracking will pull the wool over your eyes, but enough reports will certainly pull the wool over some superior’s eyes, which leads to an unhealthy demand from companies to track everything, even if it means being less productive. There is a sweet spot when it comes to numbers having meaning, known as a sample size. If you aren’t obtaining 100+ social interactions in a month (across all your social profiles, comments, etc), chances are you can put down the calculator and put your hard hat on and “go to work”. Analysis is doing nothing for the majority of companies trying to go social, and acting as a major hindrance.

How do you take action to become a more social company?

No one wants to be the first to “like”, plus 1, subscribe, tweet, etc. Have a circle of friends or like minded people help you build a “social base”. Hire an agency or hire someone internally to manage your social accounts, and building their presence (if you aren’t willing to spend $$ on growing it, no sense tracking it).

Only post something that is worth reading. Fools always have something to say, but the savvy business will post great promotions, thought provoking reads, or something that adds value to their readership.

P.S. – just did 10 pushups, which has done me more good than tracking my weight for the past 2 weeks.

 

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Super Web 2.0 Mini Websites – Case Study – Ultimate White Hat Link Building

What is a Super Web2.0 Mini Website? Think of the best white hat link building sales funnel with all of the benefits and non of the negatives. Yes, it’s even more white hat than this

White Hat Link Building Service

*explanation of random wayne brady image (adult language)*

 

A Super web2.0 is a manually hand-crafted Mini Website, where we use all of the positives associated with your website, and spread your brand message, while getting quality keyword rich backlinks.

These are a triple threat. Not only are they very aesthetically pleasing, they rank well (on high trusted sites), and they link back to the original site boosting them up. Linking back to them wouldn’t feel like “tier link building” but more like building up a network of sales funnels that represent your business in the best light possible (plus no shady ownership of dozens of domains or expensive hosting/registrar costs). They are strong enough to stand on their own, but when coupled with an original website, their power and value grows exponentially.

But aren’t these just blogs?

No. They are created in such a way that they have high quality, converting landing pages. They are built to mimick 1-5 main pages of your website. Not many people put effort into creating legitmate business pages online, outside of their website. Remember, you aren’t a just website owner, you are a busines owner, and the more quality places you can expose your brand, and get Google love at the same time is one of the rarest opportunities.

The Case Study:

A friend of mine, Marc, runs a Personal Training facility in NJ. I wanted to create something special, basically mini websites in as many locations as possible. This was the birth of Super Web2.0 Mini Websites.

The original site: CornerStone Health and Wellness

Some Supers:

Personal Trainer Mercer County

Personal Training Gym Mercer County

Personal Trainers Class Mercer County NJ

Personal Trainers Class Mercer County New Jersey

Yes, they are optimized for SEO, but also notice we embedded a Map when we could along with telephone, address, and video. Google and search engines can easily see this and understand what business it is, and therefore understand its popularity. If you were looking for a personal trainer in NJ and arrived at this page (not his website) you would be able to contact him, and make an informed decision on whether you wanted to join or not. It’s a legitamate sales funnel.

I created 22 Sites for Marc, and we’ve gotten better at this process as we keep testing. We are adding more content to make the indexation process easier, and these sites are perfect for sending backlinks and social signals to; boost them up, and they will boost up your main website as well. Lots of win, win scenarios.

Here is the Excel breakdown of rank increases (we did nothing else, other than make the Super web2.0s). Yes, this client has low competition phrases but shows the power of them. *sorry for small image*

SEO case study results quality link building

441 rank improvments! Keep in mind we didn’t backlink these, or give any social signals, and we did less than 25!

As the search engines begin to crack down on spammy links it’s important to build up a network, a sales funnel of trusted authority websites that represent your business well (web2.0s and video can then be backlinked using a higher volume approach). Right now, is your website the only online presence that can lead to a conversion? If so, you need to expand your horizons, and if not, chances are these super web2.0s would be a great addition to your strategy.

We are currently building 50+ super web2.0s for web2.0backlinks.com and it’s beginning to rank extremely well. We plan on sending links to them along with social signals to create a long standing traffic funnel.

If you want to get Super Web2.0s – click here. It’s a one time service, and well-worth it.

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