Did I butcher this Yoda meme? Your inner pages have as much chance getting backlinked as this image does going viral (not very good!). You need to get the ball rolling on your content promotions, otherwise you wasted time building it out or creating landing pages.
Do you find yourself only building links or concentrating on Offpage SEO promotions to your main homepage? Don’t worry, you are in good company! 99% of webmasters only focus on the homepage (as there is a trickle down effect of ranking ability), but what happens if you don’t neglect your inner pages? Let’s become an elite 1% 🙂
If you are following the how to rank an adsense / amazon affiliate website you’ll know the link building was done to the homepage (forum link building case study). Links and traffic are up, but let’s try to build up the inner pages to see if it’s worth it.
We chose social bookmarking with Bookmarking Beast and deep link building with Backlinks Indexer (rss feeds, web2.0s, etc). This is because they are economical and scalable; both have wordpress plugins available to make this process run on auto pilot.
30+ inner posts / pages from robotvacuumhut.com
500+ bookmarks each via Bookmarking Beast
30+ pages ran through Backlinks Indexer 15 times (basic allows 50 per day)
Results: Traffic provided by Piwik. Also have Google Analytics installed.
The deep links built to the inner pages, posts, and key category / tag pages not only improved the overall link profile of the site but allowed the inner pages to rank for random phrases related to those product pages. While each page might only have picked up a few more visitors, with others exploding, in aggregate the amount of leads can be increased exponentially as you build up your entire web property vs only focusing on the homepage.
The real takeaway is the ability to map out your website, whether for yourself or clients and then target multiple markets. If you are a lawyer, chances are your inner page about DUI or marriage divorces isn’t backlinked half as much as your homepage. Nearly any website can benefit from a stronger supporting cast of webpages. Just as important is the ability to build links / flow trust / pagerank back to your website in a safe, effective and white-hat way versus bombarding the homepage only and hoping for the best.